

Weinberg: I realized that one of the reasons we didn’t spend time on the product was I wasn’t that interested in it. Which isn’t good but you can have some success if you have customers and no product. We spent almost all our time on how to get customers and zero time on product development. In this company we flipped that on its head. In the book we advocate spending half your time on traction, which means getting customers, and half the time on product development. They end up launching, they realize they still have a leaky-bucket product and they have no idea how to get customers. Weinberg: Right after we realized we had a good idea, we focused mainly on how to continue to grow and get more users and have them refer each other. We didn’t have a product yet but people started signing up anyway.Īdams: What lessons did you learn from that success? At the beginning I just put a link at the top and sent the person to another site that said, sign up for this product.

People were searching for other people and my site was coming up first. Then all of a sudden this random site I put up started getting 10,000 searches a day. Six months later I had completely forgotten about it. Back then it took Google six months to index things. I just made pages of these names on the hunch that people would be searching for names on the Internet. One day I decided to make up pages of fake names, taking first and last names from popular names tracked by the Census. Weinberg: I was trying all these different side projects. Now that the winds have changed and DuckDuckGo has surged in popularity he has assimilated into the Borg.Adams: How did you get people to sign up for a product that didn’t exist? Weinberg had no issue with going on RT in 2015 to promote his website. Libs Of TikTok got suspended from Twitter temporarily just for posting the screenshots. The Gateway Pundit reported that they reached out to DuckDuckGo for comment on the allegations but they did not respond. Last year, the popular Twitter account Libs Of TikTok posted emails purportedly from DuckDuckGo said to demonstrate that the company discriminates against white men. Weinberg told the New York Times last month that his company is now operating as a snitch for Bing.

Whether Weinberg is taking some “principled” stand against “Russian disinfo” or just following Microsoft’s lead because his site is mostly just a Bing scraper is not clear. Microsoft announced in late February that they’re going to manually demote RT and Sputnik in Bing search results, ban their apps from the Microsoft Store and ban them from advertising on their network. DuckDuckGo’s search results have gone to s**t over the past two years because they mostly just index Bing results (the two companies have a deal together).
